When Windsor Web Werx was founded in 2000, we knew it was never destined to be a typical web page design agency. We didn’t want the bureaucracy, the revolving door of designers, and outrageous egos that we knew drove many web design companies. Instead, our priorities were fixed from the beginning on three things – doing great work, treating our team really well, and exceeding our clients’ expectations.
We never set out to be the biggest, most cutting edge, or hippest firm out there, because good business isn’t about those things – it’s about delivering outstanding solutions that are sensible and that drive profit. What’s more important , talent isn’t found in European light fixtures or expensive coffee – it’s found in an amazing team who truly believe in what they do, not just in their paychecks.
What does our philosophy mean for you? It means you will get our best, no matter what your budget. It means you’ll always be able to reach someone who is working on your project when you pick up the phone. It means we will never sell you technology that you don’t need. And it means we do what we say we will.
Years later, after witnessing significant client growth, establishing a known presence in Windsor and surrounding locales , and gathering an awesome pool of design talent, our company is still driven by the same principles.
This is the question few companies ask themselves before launching into social media marketing. And, as a result, their forays into social media marketing often result in frustration and, sometimes, failure. Not because social media marketing doesn’t work – just because they didn’t do it correctly. Social media marketing is like any other campaign, it must have an objective and a strategy to achieve desired results.
There are many companies that think it’s the quick fix to a struggling business or that it will generate revenue that will help them in a difficult economic time. Truth is that social media can, in fact, affect your bottom line – but, it takes time.
Social media has a sequence of events that transpire before it ever affects a company’s bottom line and, when a business understands this before branching out into social media, there is more of a willingness to invest both the time and the patience in that social media requires.
There are two benefits of social media that are important to businesses, they include:
If these two things are important to you, then social media is a good fit for your busines, but again, this will not happen overnight. It will take smart strategy, dedication, patience and the input of time.
The sequence or phases of social media process looks like this:
Do you see why social media takes patience? It’s not an immediate return on your investment! If you are willing to accept that premise, and invest the time, energy and budget dollars needed, social media can be an effective venue and can help in growing your business.
When you begin to see the non financial impact on your business, you know that you have increased the probability of a financial impact on your business.
Non financial impacts on your business that you should look for and monitor include:
When you begin to see these things, you know that the probability of financial impact from social media on your business has increased. It also shows you that you are, in fact, utilizing social media in the most effective manner. If you are not seeing any of the above and you’ve been utilizing social media for awhile, it may be time to check your strategy, investigate your tactics and figure out what you could be doing wrong.
All in all, you must understand that social media is not a quick-fix. It takes a level of dedication, determination and resources to be successful. If you understand that concept and are willing to invest those things – as well as a fair amount of patience, chances are good that it will produce some great results for you.
In order to effectively monitor and gauge the return on investment you are getting via social media marketing, you need to create a baseline that includes online activity of your consumers using the impacts listed above and you should monitor each and every one. As I am prone to say, marketing, of any kind, without measuring, is just not good business. And, in order to measure, you must consistently and effectively employ and utilize monitoring tactics and tools.
Monitoring tools that you can use to see what is being said about your business include:
Just remember, when you begin to see the non financial impacts on your business, you have increased the probability of the financial impact. Now, go make it happen!
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